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Vol 2, #45, November 9, 2010 |
Digital goes from tool to phenomenon
Ipsos survey reveals marketers are broadening their priorities
You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube extravaganza, the growing popularity of the twittersphere...
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66% of senior management claim to be very interested in digital marketing.
Small business owners stressed about IT security
Network security, digital convergence concerns
The majority of Canadian small business owners are concerned about IT and network security, according to a new survey... Read More
Some degree of channel blurring
As this year's critical holiday season approaches, CFOs have shifted their focus from reducing operating costs to driving profitable...
Read More Mygazines' new Geo Targeted Campaigns
Service enables tailored versioning by region
Digital Publishing leader Mygazines has announced the launch of Geo Targeted Campaigns, the first service for distributing tailored versions of a publication by region. With this feature, location-based versions of digital editions can now be delivered to more than 200 countries, thousands of specific cities and each of the five continents. With geo-targeting, users receive a dedicated URL and a targeted...Read More
Olympic digital coverage earns Gemini award
Deemed Oustanding Technical Achievement
A radical vision that was conceived five years ago by Ivan Fecan, President and CEO, CTVglobemedia and CEO, CTV Inc., allowed the country to embrace the 2010 Winter Games like never before and led to a record seven Gemini Awards for Canada’s Olympic Broadcast Media Consortium for its revolutionary cross-platform coverage of Vancouver 2010. The awards were presented last night in Toronto at the 25th...Read More
Air Canada's Aeroplan program of the year
Earns three major North American honours
Aeroplan, Canada’s premier loyalty coalition program and Air Canada, Canada’s largest full-service airline have received three major honours for the Americas region as voted by the public in the first annual Frequent Traveler Awards. At a ceremony in Houston, Texas, Aeroplan won the “ 2010 Program of the Year” title for airlines in the Americas and was also recognized for “Best Airline...Read More
Santa embraces social media, geotracking
Barrett Xplore taking high-speed to rural regions
LCBO debuts live online bidding on vintages
Trillium scholarships attract top tech talent
Edmonton agency celebrates 40 under 40 nods
Open Text and Oracle expand partnership
Red Urban appoints new president
Rapp Canada hires Barb Williams R.G.D. as ACD
Voting opens for 2010 Front Line awards
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