Vol 2, #35, August 31, 2010
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Zoocasa app helps match house-hunting Canadians with their dream home

Personalized search experience focuses on real-time listings, community, demographic and lifestyle information

Yahoo! and Zoocasa, Canada's fastest growing real estate search site, yesterday announced the launch of a new application that enables Canadians to access Zoocasa's online real estate search service directly from their Yahoo.ca homepage...bulletRead More

New app allows Zoocasa users to access listings directly from their Yahoo! homepage.
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PayPal brings fundraising to iPhone, Facebook
Two new apps make giving easy
PayPal and leading Canadian companies announced two new ways for Canadians to use the power of smartphones and social media to quickly and simply send charity... bulletRead More
Staying social is a lot of work: executives
71% say it's challenging to keep up with trends
Social media provides new channels to marketers but staying current on developments takes some legwork, a new survey by The Creative Group confirms...bulletRead More
Young adults prefer offline marketing offers
ICOM survey yields surprising results
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting. Additionally, the research shows that preferential attitudes about the...bulletRead More

Case study: Groupon.com and The Gap
Hitwise records success of campaign
Over the past year, group buying websites have surged in both popularity and number. The weekly market share of visits to a custom category of 81 group buying websites & aggregators has increased 416% for the week ending August 21, 2010 as compared to the same week the previous year. Groupon is currently leading the group buying websites in traffic and captured 50% of all visits within the custom category last week...bulletRead More

Targeting college students for back to school
Understanding their online search habits
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics represent the largest share of spending with the average family predicted to spend $236.94 on computers, cell phones, MP3 players, cameras and...bulletRead More

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