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Vol 1, #5, April 14, 2009 |
Reliable, secure computing at a fraction of the cost ThinDesk is TELUS’s only thin client managed desktop and hosted infrastructure solution running on a VMware platform inside a world-class TELUS data centre. The focus is on the SMB market bringing enterprise level service down to the little guy 5 - 500+ employees. Some of the benefits include:
“ With all the talk of virtualization, cloud, thin clients, utility computing etc. we feel our solution is ahead of the curve,” says Tyler Haraldsen Manager, Business Development for ThinDesk. Top of Page “Canadians are some of the most avid consumers of online video in the world and SunPop Canada’s video offering is a new addition to the Web 2.0 marketer’s tool kit,” says Rick Henry, president and Canadian director, SunPop Canada. “Consumers are craving transparency. Meeting the real person behind the business builds trust and confidence, whether you represent a small or medium-sized company or multinational organization.” With a plain white background, no staging or special effects, SunPop videos are natural, unrehearsed and unscripted, but they’re never adlibbed. The videos focus on the genuine personalities behind the business and provide ready-made spreadable marketing content that be used anywhere from corporate websites and online marketing campaigns to elevator LCD screens and lobby video monitors. Top of Page Website expands reach with iPhone-based mobile service The application can be downloaded free from the Apple Store and enables users to access a mobile version of the leading for sale by owner website in the country and view more than 7,500 listings. “The GPS installed in the iPhone establishes the position of the phone, allowing you to instantly see a geographic map showing homes for sale in the area in which you are located,” explains Samuel Bouchard, technological director at Quebec-based ByTheOwner.com. The user can then read a detailed description of the property, see both exterior and interior photos and then get useful information such as the asking price, street directions and the vendor’s contact details. “Our objective was to offer a tool that would be both helpful and easy to use for 250,000 Canadians who already have an iPhone,” said Bouchard. “We feel we’ve achieved our aims, having reproduced all the elements that made our website a success, notably simple navigation, high-quality content and user friendliness. Top of Page Consumer-friendly design makes Kijiji.ca number one The online classifieds site’s Cars & Vehicles categories currently includes more than 105,000 individual free classified posting from across Canada for everything from cars and classic cars, SUVs, trucks and vans to motorcycles, boats, ATVs and RVs. “Kijiji has positively changed the way Canadian consumers buy and sell used vehicles by helping to connect car buyers with local, individual sellers,” says Andrew Sloss, Country Manager, Kijiji Canada. “Unlike other websites, Kijiji.ca has local sites for 63 cities across the country, making it easy for buyers for find sellers in their own neighbourhoods.” With a tighter economy and heightened environmental awareness, the majority of Canadians are buying used, according to additional research by comScore. This trend is evident in the increase in the number of page-views recorded for Kijiji Canada’s Cars & Vehicles listings - 16 million in the first two months of 2009. “When it comes to individuals buying or selling a vehicle, the internet has become a powerful tool,” says Sloss. “Kijiji’s easy-to-use interface, and no listing fees, attracts a large volume of sellers, and this in turn benefits buyers.” Top of Page Revolver 3 brings interactive marketing expertise to Toronto In Toronto, Revolver 3 will approach national advertisers managing strong brands who wish to innovate and communicate differently online or through interactive means such as mobile or immersive point-of-sale experiences. “With a 200 per cent growth over the past year, we are excited to enter this new market,” says Stephane Dumont, President of Revolver 3. “Our strategic vision leads us to believe that, at this point, the growth of our company can be accomplished through geographic expansion.” Top of Page New advertising opportunity available from Canadian PressThe Canadian Press Mobile application launched last week by Research In Motion will allow advertisers to target users who are browsing news and photos from the participating news organizations. The application, which allows BlackBerry users to search, save, share and rate content, as well personalize content based on postal codes without viewing multiple sites, will also carry advertising. “Smartphones can make money for news companies through advertising but they have to tread carefully,” says Jeff Orr, senior analyst for mobile content with ABI Research. “It’s a very intimate relationship with the consumer, meaning you have to be on your best manneres on delivering content to them.” Top of Page Application produces quick, simple and affordable business videos The application was designed to allow sales, marketing, training, and HR professionals to produce an “I need it today” video in a matter of hours. “Our customers needed a way to get short, consistent messages out across the enterprise quickly, but nothing on the market satisfied that need,” said Dan Cooper, COO of ej4. “Local video houses require a couple of weeks. Internal video departments are swamped already. And basic editing software was so complex that a person had to have a video background to use it.” Instant Video Presenter is not an editing application but a video capture application so there is no post production process, compression or editing needed. When the video is done being recorder, the file is immediately ready to be deployed through email, internet upload or burned to CD. Top of Page Increase employee productivity with BumpTop “Research shows that just about everyone creates piles on their real desks, and many people rely on piling and stacking to keep organized. In contrast, the PC desktop forces users into inflexible folder hierarchies and has maintained the same rigid and flat look for decades,” said BumpTop co-founder and CEO Anand Agarawala. “BumpTop takes advantage of how human beings work and play using real interactions like tossing, piling and bumping. It increases productivity, connects you to your social networks and just makes life easier.” Top of Page Exchange 2.0 streamlines mortgage process The mortgage deal is very document heavy and with Exchange 2.0 these documents are now stored directly to one central deal folder either by faxing or electronically uploading. Documents can be sent back and forth, commented on, faxed/emailed out and archived without a restriction on the size, number of pages or document file type, for as long as is required. Top of Page Poor security puts end to online passports But the agency said this month the online service won't be available after April 30. The move follows complaints from Canada's privacy commissioner about sloppy security at the agency, and an embarrassing online security breach more than a year ago. But Passport Canada says the online service is being wound up because it's not as "convenient" for Canadians as using downloadable forms that must be taken in person to a passport office. As of June 1, most Canadians travelling by land or water to U.S. destinations must carry a passport. Top of Page |
The 3rd Atlantic Internet Marketing Conference
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April 27-29,2009
Convergence 09