November 24 , 2009

How to expand audiences & grow your profits online
Quantivo empowers online media

Quantivo, the leader in on-demand Behavioral Analytics, announced last week that Quantivo for Online Media, a complete behavioral analytics solution that includes 22 of the most critical online media audience behavior insights as out-of-the box reports, is now available. For the first time, online media marketers, editors, content managers and business analysts have immediate access to high-impact behavioral insights that contain valuable answers for expanding audiences, keeping visitors engaged and maximizing profits across detailed audience segments.

“Online media companies face the constant challenge of attracting new visitors to their site and keeping their audience engaged,” said Brian Kelly, CEO of Quantivo. “Combine this challenge with the demand to keep up with fast-changing audience trends and the constant spikes and ebbs of news and popular content. Marketing, editorial and content departments are becoming overwhelmed. We took key insights gained from working with leading online media companies and pre-built behavioral reports that will give every media company immediate knowledge of why their customers do what they do, and a foundation to build their own unique behavioral reports, segmentations and insights.”

Quantivo’s Instant Insights help online marketers quickly generate new traffic and loyal customers by understanding the campaigns, referring sites and content that drives clicks, registrations, ad impressions and profits. Marketers will uncover clear and content-specific customer segmentations based on complex behaviors, which enables them to focus campaigns on the most valuable customers. With insight into where visitors come from, what they do and how they consume content, marketers can attract the right audience and grow their value.

“Believing that more clicks means more profits is a common mistake,” added Kelly. “It’s particularly important with online media to know what your audience wants, when they want it and how often to offer it to them. These out-of-the-box reports show how visit frequency impacts value and the behavioral signals that can be used to drive even more value.”

Quantivo for Online Media is a complete solution that includes Quantivo Analyzer, Quantivo Enrich, 22 online media Instant Insights and a professional services package specifically designed to get online media customers up and running in just a few days. Analyzer is advanced analytics with an easy-to-use interface that allows even the most novice business user to answer complex customer questions, then view and export the underlying customer details. Enrich is an advanced data enrichment and integration solution that quickly creates a comprehensive view of customer behaviors by backfilling missing web analytics data, connecting multi-channel behaviors and adding important business metrics to the original data.

Quantivo supports a streamlined process to help online media companies start understanding key online behaviors in just days. Quantivo for Online Media supports Webtrends’ native log files and Marketing Warehouse data, Omniture native log files, and web analytics data captured by other solutions. No changes are required to existing tags and all web operations remain unaffected. Quantivo also accepts any point-of-sale, social media, CRM and proprietary customer data.