May 5, 2009

New marketing technology from Kneebone
Helps make the most of marketing dollars
At last week’s CMA Conference in Toronto, Kneebone Inc. unveiled the world’s first marketing investment engine to help leading brands around the world get more for their marketing money.

The marketing performance management software lets companies track and quantify every marketing initiative (both online and traditional media), understand the impact of each investment on the others, and determine what is really working and how well.

“This is incredibly important and timely technology
that is like nothing marketers have ever seen before,” says Wendy Roberston CEO and co-founder of Kneebone Inc. “We call it technology for tough times. Considering the enormous financial pressure all organizations are under today, it is critical that each dollar being spent is contributing as planned. Our solution enables the fast
and easy platform that will help marketers determine
the right investments and maximize their performance.”

Kneebone gives businesses a completely holistic view of their overall marketing effectiveness and a true picture
of the total marketing ROI .

“After more than three years of continuous development working with leading Canadian brands, Kneebone is ready to take on the global market place by helping organizations find ways to drive growth and reduce spending in a time when they need it the most,” says
John Wylie, co-founder of Kneebone Inc. “Our latest software release leverages patent pending software, proprietary tools and innovative processes to give marketers a real understanding of overall marketing investment effectiveness to determine true and dependable ROI.”

The software-as-a-service is completely customized to the needs of each individual client and can be implemented with little or no IT resources. A pilot process will cost about $50,000 and can deliver marketing investment results in as little as 90 days.