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May 26, 2009

Top 25 companies by sponsored link impressions
Canada's RIM ranks second

Sponsored links are text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (i.e. “Paid Sponsor”, “Sponsored Link”, or “Sponsored Sites”).

The list below from Nielson Online shows the top 25 companies and their sponsored link impressions for April 2009. Waterloo, Ontario-based Research in Motion landed in second spot with 662.2 million, well ahead of online juggernauts Yahoo Inc. and Amazon.com.

InterActiveCorp

768.4

Research In Motion Ltd.

662.2

eBay Inc.

625.6

Yahoo Inc.

451.3

Amazon.com Inc.

363.9

Bank of America Corp.

319.8

Infospace Inc.

281.7

e-Unity Corp.

249.0

Target Corp.

238.4

The Hartford Financial Services Group Inc.

233.6

Pacific Sunwear of California Inc.

232.9

Pali Overnight Adventures

213.8

Bottom Line Publications

208.0

United Online Inc.

200.5

Experian plc.

192.7

ChnLove Holdings Ltd.

191.3

The Restored Church of God

189.4

Interchange Corp.

186.8

PregnancyWeekly

186.7

Mighty Net Inc.

182.5

Microsoft Corp.

178.3

The Motley Fool

174.5

Zencon Technologies LLC

173.3

Pilgrim Tours

163.2

ShareBuilder Corp.

157.8

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