May 18 , 2010

Sympatico.ca gives birth to new resource

Launches online section for parents

The Lifestyle team at Sympatico.ca is proud to present its latest creation, “Petite enfance” (early childhood), a section geared to parents of children ages zero to five years, as well as to future parents. Developed in partnership with the French-language website Naître et grandir.net (www.naitreetgrandir.net), the new section provides reliable answers to the questions all parents ask.

Sleeping, feeding, illnesses, tantrums… We all know how many questions come with the arrival of a baby! When parents need information and advice on issues concerning the development and health of their children, they seek accurate sources.

“New parents are confronted with many new challenges the moment their child is born. For advice, they turn to their families and friends, to books, magazines and the Internet. However, they quickly become confused by all these differing opinions,” explains Geneviève Landry, Product Manager for “Style de Vie” at Sympatico.ca. “This is why we partnered with Naître et grandir.net. The content is useful, reliable and fully endorsed by the experts.”

Visitors can quickly find answers to the questions on their minds while browsing the “ Petite enfance” section, found in the “Famille” menu of Sympatico.ca’s French-language Lifestyle portal (http://styledevie.sympatico.ca). Information is arranged intuitively in four main categories:

• Development
• Nutrition and Health
• Family Life
• Behaviour

To simplify the search, content is further organized by age group:

• 0 to 12 months
• 1 to 3 years
• 3 to 5 years

In addition, “Petite enfance” offers a variety of articles on treating childhood illnesses, handling emergencies and administering first aid, to help parents respond quickly. The content from Naître et grandir.net is easy to understand, well structured and updated regularly as new research is published. Currently, about 400 articles are available for Sympatico.ca visitors interested in the growth and development of infants, toddlers or young children.