June 9, 2009

Chicken farmers click with Canadian consumers
Blog fits CFC's mandate of open communication

To further their mandate of talking to Canadians about food safety and nutrition, the Chicken Farmers of Canada (CFC)is taking a major step in its online communications with the launch of its new blog ‘Chicken feeds’.

The goal of the blog is to discuss important issues such as animal care and to debunk some of the urban legends, myths and general misunderstandings about chicken.

“Now more than ever consumers want information about where their food comes from, how it’s raised and how it’s handled,” says David Fuller, Chair of CFC. “We’ve always been a very transparent organization and this blog is another way that we can provide information to consumers and, just as importantly, hear what matters most to them.”

The blog will be a mix of informative articles and lighter topics as well as contests and prizes.

“To some it seems odd that an organization like ours would get involved in blogging,” says Lisa Bishop-Spencer, CFC’s manager of communications. “But it’s given us a completely new way to interact with people and to keep Canadians informed. It’s our commitment to openness, to giving people the information they want and listening to their questions and concerns.”

Over the next few months, CFC’s goal is to make Chicken Feeds a useful resource for Canadians and an active part of the conversation about food and healthy living.