June 30, 2009

WestJet offers followers tweet deals online
Twitter account gives users special offers

On Friday WestJet announced the introduction of a new service that leverages the power of Twitter to provide its guests with instant access to great deals. Those Twitter users who sign up to follow “WestJet” on twitter.com will be provided with seat sales, special offers and other uniquely-WestJet opportunities. On Sunday, the first of

WestJet’s Twitter deals was made available to those individuals following "WestJet".

“We are a young, vibrant and healthy company," says Richard Bartrem, WestJet Vice-President, Culture and Communications. “We need to employ all media possible to reach guests and prospective guests to offer them relevant information and great deals. Today's announcement is a reflection of how social media has become a staple for many of our guests and our WestJetters. The viral and word-of-mouth nature of social media is perfect for companies with great offers, great products and fun cultures like WestJet.

“We are encouraging as many people as possible to sign up and follow us on Twitter.com so that they are in the know with the first of many wonderful deals.”

In addition, each until Thursday, July 2, WestJet will be offering its followers on twitter.com one trip for two people anywhere WestJet flies in Canada.