June 29 , 2010

Budweiser brews a winner with new sports bar app

Launches BarFinder with ScoreMobile

We know you're busy. We know you're on the go. We know you love sports and we know you love hanging out with your friends. Enter Bar Finder for ScoreMobile brought to you by Budweiser. Launching in the midst of all of the South Africa 2010 excitement, Bar Finder for ScoreMobile is the new, pocket-size, social coordinator for sports fans across Canada.

An extension of The Score's leading free mobile sports app, Bar Finder for ScoreMobile is a category first that pairs sports television listings with location-based information giving users a one-stop guide to:

- Robust television listings for live sporting events on all major TV networks

- Maps and distances to local bars across Canada where the games are available for viewing

- Highlighted bars participating in seasonal promotions

All of these features are available by simply downloading the latest version of ScoreMobile on either iPhone or BlackBerry(R) smartphones.

"Using a smartphone's native geo-location technology, Bar Finder for ScoreMobile gives sports fans timely and context-relevant information," says Dale Fallon, Director, Mobile, Score Media Inc. "Built on the proven success of ScoreMobile, Bar Finder will be the new best friend for a lot of sports fans on the move."

An industry leading mobile application for BlackBerry, iPhone and Android smartphone devices, ScoreMobile has been a huge success in a short period of time. With over 50 million monthly page views and more than three and a half million downloads to date, ScoreMobile is the ultimate sports fan's perfect wingman.

"We are thrilled about the launch of Bar Finder for ScoreMobile. We know that it's going to tap into the lives of Canadian sports fans in a useful, user-friendly way," says Matt Ramella, Sr. Manager, Media, Sponsorship & Digital Marketing, Labatt Breweries of Canada. "Budweiser looks to partner with leading mobile brands that can deliver innovation, scale and foot traffic to bar customers. By teaming up with ScoreMobile, we'll be doing just that."

UM Canada played a key role in identifying the potential partnership between ScoreMobile and Budweiser.

"We see Bar Finder for ScoreMobile to be a great solution to the challenge continuously presented to us by Budweiser to find innovative and relevant methods of providing excellent value to our consumers. Through integrating with The Score we feel like we have helped create a tool which can quickly be adopted into the daily lives of Canadian sports fans while seamlessly reinforcing Budweiser's commitment to being a strong market leader and the overall King of Beers," comments Ruben Jongstra, Supervisor, Digital Strategies, UM Canada.