July 7, 2009

Businessess with no 2.0 strategy risk failure, report says
Employees expect 2.0 environment

An organization without a 2.0 strategy risks being left behind, or outright failure (though death may be slow), says Toby Ward, CEO of Prescient Digital Media's Intranet 2.0 Global Survey.

“Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.”

561 organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey and the results reveal rapid adoption of social media on the corporate intranet in the past year.

“Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs and wikis have become mainstream, and are present in nearly 50 per cent of organizations in the Western World,” says Ward.

Intranet blogs, wikis and discussion forums are quite pervasive in many organizations:

• 47 per cent have intranet wikis (17 per cent enterprise deployment); 10 per cent have no plans or interest
• 45 per cent have intranet blogs (13 per cent enterprise deployment); 11 per cent have no plans or interest
• 46 per cent have intranet discussion forums (19 per cent enterprise use); 9 per cent have no plans or interest

For those organizations that have deployed 2.0 tools on the intranet, about 48 per cent of organizations use Microsoft SharePoint, which dominates all technology platforms.

Intranet 2.0 is cheap. Of those organizations that have implemented 2.0 tools, almost half (46 per cent) have spent $10,000 or less on these tools; 35 per cent have spent between $10,000 and $100,000; 19 per cent have spent $100,000 or more.