January 19 , 2010

Reap the benefits of email marketing automation
Improve relevance, timing of campaigns

Campaigner, a leading email marketing service provider, launched 101 Tips for Getting Started with Email Marketing to help small business owners implement and enhance successful email marketing campaigns.

Tips include how email marketing automation works, outlined the key benefits and provided guidance on how to get started by gathering detailed customer information. Tips also showed how email automation can help to create more relevant and timely campaigns.

To learn more about these tips, listen to Campaigner's most recent podcast: Tips help small businesses reap benefits from email marketing automation.

"Affordable and easy to use, email marketing automation tools help level the playing field by allowing businesses of all sizes to conduct sophisticated email marketing campaigns," said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. "Once available only as enterprise solutions, today's email marketing automation tools also allow small business to send subscribers compelling and relevant content tailored to customer needs - content that is not only targeted, but also automatically delivered at the right moment."

Small business owners can find archived email marketing tips from the 101 Tips for Getting Started with Email Marketing by visiting the Inside Campaigner blog.

Key Links:

Campaigner podcast: http://blog.campaigner.com/2010/01/101-tips-for-small-business-december.html

Inside Campaigner blog: http://blog.campaigner.com/