August 24 , 2010

Online shopping opens up new retail opportunities

LOULOU offers online private sales

LOULOU magazine and LOULOUMAGAZINE.COM are inviting their readers to become members of online shopping site Beyond the Rack to gain access to exclusive, online private sales of designer fashions.

This is a brand-new initiative for louloumagazine.com, and opens up new opportunities for the brand.

"Private sales are a natural complement to LOULOU's digital service," says Claude Galipeau, SVP & GM, Digital Media, for Rogers Media. "Private sales are about convenience, and the excitement of acquiring high-end designer brand apparel merchandise at real deals. We are excited to bring the Beyond the Rack shopping experience to our online audiences."

Beyond the Rack is Canada's fastest-growing private online shopping club and currently has more than 1.5 million members. Beyond the Rack holds limited-time sales of brand-name clothing, home decor products and other goods at significant discounts to members on its website.

LOULOUMAGAZINE.COM is Canada's Shopping Expert. Packed with expert advice, amazing deals and unique finds, it tells readers how to get-and where to get-the latest hot looks, even on a budget.

This partnership is the first of its kind in Canada, and follows the lead of American publishing brands that have formed such alliances with online private shopping destinations.

"As a Canadian-based shopping club, we are delighted to be partnering with LOULOU-the premier destination for fashion-conscious Canadian shoppers," says CEO of Beyond the Rack, Yona Shtern.

By shopping designer sales brought to you by LOULOU, members can get exclusive access to:

• by-invitation-only, limited-time online shopping events with savings of up to 70%
• top designer brand fashions
• a $10 welcome credit

To register LOULOU readers go to
www.louloumagazine.com/designersales