August 17 , 2010

Transcontinental launches Dealstreet.ca

Makes retail flyers available online

Transcontinental announced yesterday the launch of dealstreet.ca, its new online flyer portal that delivers tailored retail offers to consumers, allowing them to make informed shopping decisions, saving time and money. Dealstreet.ca lets users browse current retail offers and promotions online, and it creates personalized results based on postal code as well as by specific search categories such as product or service, brand, or retailer.

For instance, a consumer can search for current local retail offers in categories like “babies and toddlers” or “home improvement.” Users can further personalize their search and build shopping lists, print coupons, and elect to receive notification of future offers from retailers. The site also features complementary content from Transcontinental publications like Canadian Living, Style at Home and Homemakers.

“Dealstreet.ca builds on the strength of retail flyers, which have traditionally played a significant role in the shopping habits of Canadians, ” said Alain C. Courville, General Manager, Transcontinental Media. “A recent industry survey showed that a large number of Canadian consumers want to use the Internet to research information before heading to the stores. Dealstreet.ca delivers information about special offers, new product information, and even inspiration for the weekly family menu from wherever the Internet is available.”

Dealstreet.ca was developed in partnership with Conversys, a Transcontinental company which provides retailers the opportunity to extend their print flyer content online. The coupon application is an extension of the Transcontinental Media Clip n' Save group.