August 11 , 2009

Telus launches mobile internet campaign
Push includes Union Station takeover

Telus is launching its latest mobility advertising campaign, “Get a jump on life with web to go”. Beginning August 5, TELUS shows Canadians the satisfaction of maximizing one's time by using a Telus smartphone or Mobile Internet Key to stay in touch with the world more easily, whether by phone, e-mail, text, or on the web, through Twitter, Facebook and more.

Making its first public appearance is Telus' newest critter, the pygmy goat. A perfect tie to Telus' “Get a jump on life” campaign, these charming little goats have tons of energy and love to jump around.

“We are all looking for ways to get a little more control of our busy schedules,” said Tammy Scott, vice-president, Marketing Communications at Telus. “For busy Canadians who need to stay in touch on-the-go, we offer mobile Internet devices that provide easy access to e-mail, web browsing, time-saving applications, and more. Telus is the carrier of choice for busy Canadians who want to stay connected and on top of their lives.”

The all-encompassing media campaign created by Media Experts spans print, radio, online TV and OOH . It also includes a Go Transit Union Station takeover, a first for the brand that is hoping to reach consumers aged 25 to 49, who are pressed for time in the busy back-to-school and back-to-work season. According to Rachael Mens, Telus director of marketing communications, the ads target consumers who want to stay connected to their Twitter, Facebook or email accounts while on the go.

"We know that Canadians are busier than ever," says Mens. "So we wanted to find a simple and clear way to demonstrate that we can help you maximize your time with web on the go," she tells MiC. With creative by Taxi, video ads are appearing in cinemas and on both conventional and specialty channels like Discovery and Food Network. Print ads are appearing in mags like Men's Health, Chatelaine, and Elle Quebec, while OOH billboards are spread across major markets, including eight side-by-side boards (pictured) in Quebec. The campaign runs through to October.