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August 10 , 2010

One-third of Canadians picked internet over sex

Study shows how web has changed our lives

Yahoo! recently commissioned a study about how much the Internet has changed our lives as Canadians. Interestingly, one third of Canadians would give up sex for a year in favour of the Internet.

Heather Cabot (Yahoo! Web Life Editor) will be in Toronto on August 11th talking to media about our Internet use. We've all changed the way we: flirt, date, bank, parent, shop, get information, look for jobs, cook, communicate and more because of the Internet, but just how much? Heather can answer this question and more.

Heather is a regular guest on U.S. shows including The Today Show, ABC News, The Martha Stewart Show, The Rachael Ray Show, The Early Show, Fox & Friend and others.

Some other survey findings include:

  • 30% of Canadians say their jobs would be impossible today without the Internet.
  • Most people change their passwords less than once a month. Over one quarter never do! Men tend to change passwords more frequently than women.
  • 18% of Canadians go online on a weekly basis via a smart phone device or other mobile device.
  • Managing bank accounts (56%) and paying bills (44%) are the top financial related activities conducted via the internet on a weekly basis. Men (38%) and women (36%) both tend to believe they are the primary bill managers for their household.
  • 33% of Canadians check their email as soon as they wake up.
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