August 10 , 2010

Imperial Oil launches improved site

One-stop shopping, easy navigation

Imperial Oil has launched a new and improved Esso station locator at esso.ca that offers a user-friendly experience for customers. The interactive locator utilizes the most current technology to provide easy access to information about Esso retail site locations across Canada and Exxon and Mobil sites in the United States.

The feature provides an improved user experience by utilizing state-of-the-art Google mapping technology and free-form, dynamic searching capability. Customers can easily plan a driving route that identifies all Esso, Exxon and Mobil branded stations in North America. Additional enhancements include turn-by-turn driving directions, real-time traffic reports, and the ability to find services such as On the Run convenience stores, Tim Hortons, diesel fuel, ATMs, or a car wash.

The new Esso station locator also introduces an exciting feature that will allow customers to download station locations to their GPS devices directly from the website. The download feature is compatible with leading consumer GPS devices, including Garmin, TomTom and Magellan. The site features simple instructions and a video tutorial.

"We know people depend on us when they take a road trip," said Simon Smith, vice-president and general manager fuels marketing, Imperial Oil. "It's why we are so excited to help motorists find Esso stations in Canada or Exxon and Mobil stations in the U.S. This tool will also allow our valued customers to identify the specific retail services they need while travelling."

The new Esso station locator will serve as the online face for each retail location and will link directly to individual station home pages, where more information can be found.