April 6 , 2010

YellowPages.ca delivers reviews, ratings, SM tools

Helps consumers make buying decisions

Seeking goods and services close to home is now only a click away with the newly re-launched YellowPages.ca. Reflecting the company's new brand image, YellowPages.ca features enhancements that provide consumers with a personalized user interface and local search functionality to help them make more informed buying decisions.

"The convergence of media has created a new kind of customer that is savvy, connected, and on the go," said Stéphane Marceau, Chief Marketing Officer, Yellow Pages Group. "The web is where they live, work, learn, shop and play, and YellowPages.ca reflects this reality. We're giving consumers added depth and richness in our business content that will help them explore the business, the nearby location, meet the owners, and learn about other consumer experiences with that business - anywhere and at anytime."

Simple Searching

Over the past six months, YellowPages.ca has undergone an accelerated pace of transformation. The resulting site is now easier to navigate and more instinctive than ever. Consumers can employ various filters in their searches, take advantage of an intuitive search feature which automatically populates suggested search terms and locations as you type, and consult links to similar searches conducted by others for additional results. These results are then sorted by location, so businesses closest to the user's inputted location will appear at the top of returned searches.

Video Gallery

YellowPages.ca's video features have been enhanced with high-definition format and a redesigned full-screen video player with a photo gallery. Users can now take a sneak peek at the interior of businesses such as spas, hair salons, and restaurants from their computers or mobile phones.

Ratings, Reviews and Deals

Product and business reviews play an increasingly important role in making better purchasing decisions. For many online shoppers, consumer and peer feedback is an essential part of the buying process. With recent acquisitions Restaurantica.com and Redflagdeals.com, YellowPages.ca now provides easy access to restaurant reviews as well as deals and savings resource. In addition, YPG added its own new Ratings and Reviews feature for consumers to enter their review of businesses.

"We are moving our online and mobile properties towards a more user-friendly and socially referenced experience, giving the consumer the types of information they need and want," said Mr. Marceau. "After creating a YellowPages.ca account, people can bookmark businesses, recall previous searches, and post comments, among a variety of other user-related functions. Think of it as your own personal online, customizable directory and a gateway into the businesses and services of your local community."

Until April 25, 2010, for each review published on the YellowPages.ca website, participants have the chance to win a $2,000 trip voucher. Contest details are available at www.yellowpages.ca.