April 28 , 2009
What Canadians are watching online
Google attracted 18.2 million viewers
According to a report by comScore, Canadians watched nearly 150 videos per viewer in February. More than 21 million Canadian viewers, or 88 per cent of the Canadian Internet population watched an average of 147 videos per viewer that month.
Google sites attracted the most viewers with 18.2 million watching an average of 89 videos per viewer. Microsoft sites were a distant second, drawing 7.1 million viewers, while Facebook ranked third with 5.8.
Top Canadian Online Video Properties* by Unique Viewers
February 2009
Total Canada – Home and Work Locations
Source: comScore Video Metrix |
Property |
Unique Viewers (000) |
Average Videos per Viewer |
Total Internet : Total Audience |
21,129 |
147.1 |
Google Sites |
18,171 |
89.4 |
Microsoft Sites |
7,113 |
7.8 |
Facebook.com |
5,848 |
3.3 |
Yahoo! Sites |
4,954 |
9.2 |
Fox Interactive Media |
2,895 |
4.0 |
Dailymotion.com |
2,718 |
7.7 |
Viacom Digital |
2,678 |
6.8 |
CTVglobemedia |
2,329 |
10.8 |
Megavideo.com |
1,940 |
19.0 |
CBS Interactive |
1,879 |
3.0 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
|