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April 28 , 2009


What Canadians are watching online
Google attracted 18.2 million viewers

According to a report by comScore, Canadians watched nearly 150 videos per viewer in February. More than 21 million Canadian viewers, or 88 per cent of the Canadian Internet population watched an average of 147 videos per viewer that month.

Google sites attracted the most viewers with 18.2 million watching an average of 89 videos per viewer. Microsoft sites were a distant second, drawing 7.1 million viewers, while Facebook ranked third with 5.8.

Top Canadian Online Video Properties* by Unique Viewers
February 2009

Total Canada – Home and Work Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet : Total Audience

21,129

147.1

Google Sites

18,171

89.4

Microsoft Sites

7,113

7.8

Facebook.com

5,848

3.3

Yahoo! Sites

4,954

9.2

Fox Interactive Media

2,895

4.0

Dailymotion.com

2,718

7.7

Viacom Digital

2,678

6.8

CTVglobemedia

2,329

10.8

Megavideo.com

1,940

19.0

CBS Interactive

1,879

3.0

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

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Mark Henry
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Peter O'Desse
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Bill Begin, Director of Sales, 905-699-2781

Steve Lloyd, Publisher, x 225

Amy Bostock, Editor,
x 221