April 28 , 2009

Hitwise joins in Canadian web measurement
Company to report on 85,000 web sites

Hitwise announced yesterday that they will be measuring Internet usage in Canada.

The new service will report on 85,000 web sites across more than 160 industry categories based on the online activity of 100,000 Canadian internet users from all provinces and territories.

The Hitwise Canadian data sample comes from partnerships with internet service providers and opt-in panels.

“In order to grow and protect market share, businesses must have sound data to base decisions on,” said Chris Maher, president of Hitwise, an Experian company. “Hitwise provides the most timely and comprehensive intelligence about internet usage and will now help marketers better understand the specifics of the Canadian market. And as in all our markets, Hitwise clients will receive the service and support they need to go beyond the data, take action and generate immediate return.”

The Canadian service will provide clients with data on web sites traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.