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Vol 1, #30, October 6, 2009 |
Insider promotion gave users chance to Tweet live from TIFF and VIFF
As part of the Toronto International Film Festival (TIFF) 2009, Stella Artois held a contest for “film buffs, culture junkies, party lovers and in-the-know individuals to apply for the job of a lifetime” to be the official Stella Artois Légère Insider...
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One lucky winner got to Tweet live from TIFF compliments of Stella Artois.
Toronto man takes top honours
Shaun Shienfield of Toronto has been crowned eBay Canada's 2009 Entrepreneur of the Year. Offering exclusively premium pre-owned golf balls on eBay, Shaun is one of the largest Internet golf retailers in the world, selling 20 million...
Read MoreStudy shows B2B marketers how
Fresh Perspective Copywriting has recently published a special report entitled, The Key to Twitter Success: Your Guide to Building Relationships with Customers, Prospects and the Media Using the World’s Fastest Growing Social Network...
Read More 18-34 year olds online almost 30 hours/week
Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers. “Bombarded by changing technology and a barrage of marketing messages, North American young adults are living in...
Read More Microsite encourages year-round driving
With the launch of Winter Sports, a microsite appearing prominently on www.porsche.ca as well as the Web sites of Canadian dealers, Porsche Canada is launching a comprehensive marketing campaign designed to encourage Porsche customers to take full advantage of their vehicles' capabilities year-round. As well, it seeks to remove one of the traditional psychological barriers to buying a Porsche, demonstrating that, Cayenne or Cayman, Boxster or 911 or the new ...
Read MoreMarketers not practicing what they preach
Gap exists in relationship marketing
While 88 per cent of marketers claim to employ relationship marketing activities, only 24 percent spend the majority of their marketing budgets on retention activities. This according to a new whitepaper, “ Relationship Marketing 3.0: Thriving in Marketing’s New Ecosystem,” authored by Peppers & Rogers Group, the world’s premier customer-centered management consulting firm, and Digital Cement, a thought leader in customer relationship marketing and subsidiary of Pitney Bowes Inc... Read More
DailyXY.com declares today Ticket-free Tuesday
BV! Media to expand presence in email marketing
INTERAC Online through Canada Revenue Agency
New PRNewswire.com streamlines experience
Sweetspot.ca improves user experience
Check-out faster with Visa payWave
McAfee launches new online backup service
Thai inspired sauces take over Canada
CODACAN releases audience metrics guidelines
McAfee Inc. to launch online support community
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