Vol 2, #37, Sept. 14, 2010
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September 14 , 2010


MMA presents Mobile Marketing Day
Exclusive TIFF content on Sympatico.ca
Bell Mobility scores exclusive NFL partnership
interclick unveils striking new brand image
2 for Couples iPad app now available in App Store
Find Green hotels on Best Western's website
The Hockey News app downloaded by 1,000,000+
The City contest promotes financial literacy
KYFA.com connects investors and advisors

MMA presents Mobile Marketing Day

The MMA (Mobile Marketing Association) today announced that it will host its second annual MMA Global Mobile Marketing Day in Canada on September 17, 2010 as part of Mobile Media World 2010, held during the City of Toronto's proclaimed Mobile Innovation Week September 13-18, 2010.

"Today's marketers have an unparalleled opportunity to directly engage more than five billion individual mobile consumers worldwide in order to build customer relationships and drive revenue," said Michael O'Farrell, Canadian country manager for the MMA and Co-Chair for Mobile Innovation Week. "The MMA is thrilled to present a full day of learning and networking to retailers, enterprises, agencies and others looking to leverage the mobile channel as part of their overall marketing strategy."

Taking place at the Glenn Gould Studio// CBC Broadcast Centre in Toronto, September 16-17, Mobile Media World 2010 offers two full days of influential, intimate and interactive sessions featuring more than 30 global mobile industry experts, brands, agencies, retailers, business leaders and visionaries, including:

  • Going Local with Mobile, Stephane Marceau, Chief Marketing Officer for Yellow Pages Group
  • Canadian Mobile Marketing Snapshot, Brad Cressman, Director for Sympatico Mobile
  • Mobile Marketing Analytics & Measurement, Tyler Nelson, Chairman & CEO for Adenyo
  • Mobile Advertising 2010-2011 Roundtable, lead by Simon Jennings, President, Olive Media
  • Brands, Agencies & Publishers Super Session: Measuring Mobile
  • Marketing ROI, three detailed case studies followed by a roundtable discussion

The full Mobile Media World 2010 agenda and registration details are available at www.mobilemediaworld.com, and seating is limited to 300 guests.

Offering a complete line-up of workshops, conferences, symposiums, boot camps and featured networking receptions, Mobile Innovation Week (September 13-18, 2010 in Toronto) will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events focused on exploring new mobile Internet frontiers, applications and business ideas.

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Exclusive TIFF content on Sympatico.ca

Movie fans will be glad to know that they can access live press conferences and exclusive red carpet clips at Sympatico.ca beginning today. As part of Bell, TIFF’s lead sponsor, Sympatico.ca will stream video content available nowhere else.

“Our audience will be able to watch their favourite stars live during the press Q & A as they answer questions from the media,” says Michele Ferarri, Vice President – English content. “This is exciting because you never know what will happen or, more importantly, what will be said, at these press conferences,” she adds.

The red carpet clips will also be exclusive to the Sympatico.ca audience as the Bell team interviews movie stars from their privileged vantage point. “As lead sponsor, Bell and its TIFF team will get unrivalled access to the best and brightest at the Festival,” says Ferarri.

Sympatico.ca will deliver all of the best highlights at www.bell.ca/movielovers. Besides video, the portal will also offer visitors movie trailers, TIFF news, tips on screenings, style trends, and Toronto city guides to the best TIFF nightspots.

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Bell Mobility scores exclusive NFL partnership

Bell and the National Football League today announced an exclusive multi-year relationship to bring NFL regular season and post season live games, including the Super Bowl, NFL Network, RedZone and much more NFL content to Bell Mobility phones across Canada - starting with the first NFL regular season game tomorrow in New Orleans.

"Watching football just got better as Canadians can for the first time get in on all the NFL action right on their mobile phones. The NFL is hugely popular with Canadians and Bell is very excited to be the league's exclusive wireless telecommunications service sponsor in Canada," said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell. "The NFL is the latest addition to Bell's growing roster of exclusive Mobile TV sports content, including NHL hockey, and of course the 2010 Vancouver Winter Olympics, which really kicked off the surging popularity of Mobile TV earlier this year. And Bell Mobility delivers it all on the best network and the best mobile phones in Canada."

"We continue to see increased demand for our content in Canada and are pleased to partner with Bell Mobility to make NFL games available on mobile devices this season," said Hans Schroeder, the National Football League's Vice President of Media Strategy and Development. "Enhancing the mobile NFL content experience is a key part of our strategy to provide more content in more places for our fans."

Bell Mobility's exclusive NFL service features:

  • Live TV coverage of primetime games and post-season games including the Super Bowl and Pro Bowl
  • NFL Network, a channel owned and operated by the NFL providing 24/7 coverage of the National Football League including live games, NFL Draft, news and much more
  • NFL RedZone, available Sundays from 12:30 pm to 7:30 pm eastern, providing coverage of Sunday afternoon regular season games, live game cut-ins and highlights
  • Highlights: The best game action of all games available immediately after the whistle

For the 2010 season, NFL video content is included with a Bell Mobile TV subscription for $8 a month as a stand-alone feature plus applicable data charges. For more information, please visit www.bell.ca/mobileNFL.

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interclick unveils striking new brand image

interclick (Nasdaq:ICLK), a leading digital advertising technology company, today launched its new brand with a cross media campaign that will run through the end of the year. The rebrand, with its memorable new matrix logo, comes as the Company continues to raise industry standards and marketers' experience by providing advanced audience intelligence that drives successful online marketing campaigns.

"Since our goal is to connect marketers with their most ideal digital audiences at scale, our new brand identity highlights the complexity of the data that interclick deciphers in order to do so effectively," says Michael Katz, President and Founder of interclick. "interclick has experienced amazing growth over the past couple years, and this shift in branding signifies the next phase in our continued evolution."

The new look builds upon the company's existing reputation for matching advertisers with the most responsive digital audiences. Under the theme of "pinpointing digital audiences amid the chaos of data," the new look differentiates interclick as a premium brand with an essential tool for online advertising. Based on extensive market analysis, Carlos Ferreyros and his award-winning creative team at CA Square developed a new logo and creative strategy that reflects interclick's unique positioning.

"As a company servicing major digital marketers, interclick understands the importance of developing a strong brand that can reinforce the ways we value and take care of our customer's brands," said Maria Pousa, Director of Product Marketing at interclick. "We wanted a design that highlights the interconnectivity within the chaos of an endless amount of data, and through this process, we believe that we have developed a stronger, more engaging brand identity for interclick." Top of Page

2 for Couples iPad app new available in App Store

2 For Life Media Inc. announces the release of the 2 for Couples App in the App Store. 2 for Couples, a digital magazine for iPad, helps couples everywhere get the most out of their relationship. It is a one-stop resource for relationships, sex and intimacy, travel, nesting, entertaining, leisure, style and more. With a spotlight on real couples and their day-to-day lives, 2 for Couples serves up a slew of date night ideas, a whole bucket list of must-do moments, a ton of expert advice and fun couple makeovers. Our monthly digital magazine editions begin with our jam-packed 2 for Couples September issue.

"Our 2 for Couples App is chock full of ideas, news and inspiration for couples," says 2 for Couples Editor-in-Chief Neil Morton. "The content is smart, sexy, useful and funny. It is something to share together on a shopping excursion, a vacation, in the car, wherever. And it's perfect to curl up together with at home!"

For a daily fix, 2 for Couples includes the 2Wire: Couples in the Know newsfeed, with links to stories on celebrity couples, new studies and research on coupledom, relationship and sex info, as well as viral video content of interest to couples. And for that ever-so-challenging task of sharing, we've given couples their very own cheat sheet - 2Life - a section which allows couples to create profiles and store important relationship dates, clothing sizes, household projects and gift wish lists.

"We believe iPad is the perfect avenue for the 2 for Couples App to become a fun and essential part of couples' daily lives," adds 2 For Life Media Inc. President Diane Hall. "Our 2 for Couples App will have monthly magazines designed especially for iPad with stunning graphics, videos and links at user's fingertips-not to mention our topical 2Wire and interactive 2Life sections. We also have special releases planned this year, including the Ultimate Wedding Planner and Sex & Intimacy Guide." Top of Page

Find Green hotels on Best Western's website

A new enhancement to Best Western's web site is helping the World's Largest Hotel Chain meet travelers' demands for environmentally-friendly hotels. Hotels that comply with a state, national or international eco-labeling program for the hotel industry now can display a green leaf icon next to their listing on bestwestern.com. Travelers also can search for green hotels using this feature.

Approved eco-labeling programs include the U.S. Green Building Council's LEED certification, American Hotel & Lodging Association's 11 Minimum Green Guidelines, Hotel Association of Canada's Green Key, Green Seal, Energy Star, and others.

“Hotel guests are increasingly more conscious of the environmental impact of their hotel stays, and want to do business with hotels that share those same environmental values. Best Western's new green hotels icon gives them the ability to patronize our green hotels," said Ron Pohl, Best Western's senior vice president of brand standards and member service.

o date, more than 220 of the brand's 2,200 North American properties are eligible to display the icon. Pohl said the number is expected to grow quickly, as member hotels are implementing green measures at record pace. Top of Page

The Hockey News app downloaded by 1,000,000+

Transcontinental Media's The Hockey News, North America's leading hockey publication, is thrilled to announce its mobile application (thn.mobi) designed for hockey fans as a resource for real time news, statistics and articles on hockey, has been downloaded by over 1,000,000 users since its launch in October 2008 and sits in the top 5% of applications worldwide. 

Transcontinental has developed mobile applications that complement existing print and online platforms for many of its leading titles, including Canadian Living and Elle magazine.  The Hockey News, founded in 1947, is a bi-weekly, full colour, glossy magazine with a total magazine circulation of over 115,000.  It is consistently recognized with awards including Magazine of the Year, Best Newsstand Issue and Website of the Year.  The Hockey News also publishes seven special issues including Draft Preview and the Yearbook, the number one selling hockey annual in North America. 

"Transcontinental shoots to win when developing products—whether print, online or mobile—that are relevant to our readers no matter how they like their content," said Natalie Larivière, President, Transcontinental Media. "With over sixty years covering hockey, The Hockey News has the experience in the sport to give hockey fans exactly what they're looking for on the hugely successful thn.mobi application."

The Hockey News mobile application includes various features available to smartphone users, including iPhone, BlackBerry and Android devices:

Articles: Around-the-clock coverage of the National Hockey League (NHL) and beyond with game stories and breaking news on trades

  • Scores: Follow NHL games in real-time with the live score tracker, including full box scores which update automatically throughout the game
  • Statistics: Features player statistics so hockey fans always know who's on top
  • Standings: Fans can check hockey teams conference/division position
  • Alerts: Push notifications provide live game updates and breaking news; fans can subscribe to alerts for their favourite teams
  • Video: The Hockey News delivers exclusive daily video segments such as One-on-One, Puck Panel, THN Face-Off and Prospects Grill the Pros

he Hockey News mobile application is available in the Apple App store and BlackBerry App World, or users can text THN to 22233 at anytime to sign-up for the THN Text Alert program on any message capable handset (standard message and data rates may apply).

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The City contest promotes financial literacy

Teachers and students can gain something extra from their classroom work this year if they enroll in The City, an online interactive resource that teaches basic financial skills.

Teachers who register in the program can enter a draw to win a SMART Board™, while students can win one of three laptop computers. To be eligible, students and teachers in any Canadian province or territory must register and participate in The City before November 30, 2010. The contest rules are available on our website, or can be obtained by calling the FCAC Consumer Contact Centre toll-free at 1-866-461-3222.

The City is a free, web-based learning program developed by the Financial Consumer Agency of Canada (FCAC) and the British Columbia Securities Commission (BCSC) in order to help educators teach young people financial skills that will be useful to them throughout their lives. It is a great way for students to learn more about the difference between their wants and needs, budgeting, managing money, keeping expenses in line, building savings, using credit wisely and the basics of insurance and investments. They also learn how to avoid getting into debt and becoming a victim of fraud. If the students learn from mistakes made in the virtual world, they can avoid making what could be a costly mistake in the real world.

Success Stories videos offer more information on how teachers and students are using the program. For example, Lucy Johnson, a teacher from Coaldale, Alberta, talks about the positive feedback she hears from students about the program. Isabelle, Vincent, Nicholas and Trevor, four high school students from New Brunswick, also share their experience with the program.

FCAC’s gateway to financial education, The Money Belt, also has lots of tips, quizzes and interactive resources for teachers, students and parents. Plus, we’ve added “Tips to manage your back-to-school finances” to our “News” section. Top of Page

KYFA.com connects investors and advisors

Know Your Financial Advisor TM announced today its private beta launch. Notification List members will be first to gain access. Join the Notification List now at www.kyfa.com to be added to the queue!

Know Your Financial Advisor is Canada's first online marketplace that helps connect investors and financial advisors, through its rich, easy to use, online tools and services.

With more than 80,000 advisors already on the website, Know Your Financial Advisor is Canada's largest online advisor directory. Investors can use the website to search, connect, communicate, and evaluate financial advisors. Furthermore, KYFA is excited to announce the imminent launch of Canada's first automated advisor matching tool to help you Know Your Advisor TM or find the advisor you deserve.

KYFA is also an excellent resource for financial advisors. Each advisor is given a free online profile that can be updated as often and with as much information as desired. Additionally, advisors have access to a host of communication tools, such as the ability to post events, or participate in the Answers + Advice forum.

With today's private beta launch, KYFA is also pleased to announce the appointments of Mr. Dale Borland and Mr. Roop Mundi to the Company's Advisory Board. Mr. Borland and Mr. Mundi will assist the Company's management team in strategic planning and legal oversight.

Mr. Dale Borland is a former member of the Board of Directors for Microsoft Corporation. During a 16-year tenure with Microsoft, Mr. Borland held a number of management and executive positions in IT and Operations, Product Development, and Sales & Marketing in and across Europe, Middle East and Africa. Recently Mr. Borland served as President & CEO of Marqui Inc., a Software-as-a-Service (SaaS) web-solutions company specializing in On-Line Marketing Automation software, following other successful start-up ventures in the technology industry.

r. Roop Mundi is Vice-President and General Counsel for Kingsdale Shareholder Services Inc. Prior to joining Kingsdale, Mr. Mundi was a corporate finance lawyer with an emphasis on public and private offerings, mergers and acquisitions and regulatory matters, primarily in the technology and mining sectors. Mr. Mundi has acted as counsel on behalf of both issuers and investment dealers. Top of Page