Vol 2, #34, August 24, 2010
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August 24, 2010


Rogers Media launches PROFITguide.com
Motorola, TELUS offer social smartphone choice
New online resource for CKD patients
Medigas launches Medigas Express website
KB Media out-of-home goes digital
The Future of Media event is coming to Toronto
XM Canada adds android app to expand mobile roster
Text-to-donate helps with flood relief
Breakthrough online healthcare resource

Rogers Media launches PROFITguide.com

Rogers Media Inc. has announced the launch of PROFITguide.com: Canada's Online Guide to Small Business Success. Tailored to the unique needs of innovative, growth-oriented business owners and managers, PROFITguide.com combines the entrepreneurship expertise of PROFIT Magazine, and its unparalleled network of leading entrepreneurs and management thinkers, to deliver Canada's most authoritative analysis and advice for the small and mid-sized business sector.

Anyone looking to start, run, grow or sell a business in Canada can turn to PROFITguide.com for actionable information and practical insight on hiring great employees, raising startup and growth capital, effective sales and marketing strategies, leveraging new technology, improving business value and other crucial aspects of owning and managing a business.

"PROFITguide.com will extend the reach and capabilities of PROFIT, Canada's leading media brand for small and mid-sized businesses and entrepreneurs," says Claude Galipeau, SVP & GM, Digital Media, Rogers Media. "Through PROFIT's deep relationships with small- and mid-sized business owners and the digital expertise of Rogers Media, we are able to bring thought leaders in business growth strategy together across multiple platforms like no one else can."  

The expert contributors to the new PROFITguide.com include digital media guru and Twist Image CEO Mitch Joel; B2B marketing expert Lisa Shepherd of Mezzanine Consulting, a two-time member of the PROFIT 100 ranking of Canada's Fastest-Growing Companies; Brian Scudamore, founder of the award-winning 1-800-GOT-JUNK?; College Pro Painters founder and growth-company mentor Greig Clark; and other successful entrepreneurs whose blogs and columns form a continual stream of business intelligence that executives can put to use right away.

"PROFIT has always highlighted the voices of entrepreneurs who've overcome common management challenges and achieved business success, because nothing resonates more with business owners and managers than the experiences of their peers," says Ian Portsmouth, Editor and Associate Publisher, PROFIT Magazine. "Through its blogs, videos, podcasts and resources, PROFITguide.com provides a timely and accessible source of peer-tested knowledge for anyone who manages, owns or wants to start an entrepreneurial business."

The site also features an exclusive blog from Canada's leading voice on entrepreneurship, Rick Spence; the award-winning Business Coach podcast; video advice from the leaders of Canada's Fastest-Growing Companies; the complete PROFIT 100, HOT 50 and W100 rankings, which showcase the secrets of success of Canada's most successful entrepreneurial companies; and, of course, the award-winning content of PROFIT Magazine, Canada's best-read publication for the owners and managers of small and mid-sized businesses. Top of Page

Motorola, TELUS offer social smartphone choice

Motorola Canada and TELUS today announced the debut of the Motorola CHARM, a touch screen smartphone designed to help Canadians live life in the fast lane. Packing a social networking punch, Motorola CHARM features the popular Android™ operating system, as well as an enhanced version of Motorola's Android experience, MOTOBLUR, in a slim, compact design.

CHARM offers the socially inclined all the features they'd expect in a smartphone including a full QWERTY keyboard and 2.8 inch touch screen. Motorola CHARM also has a unique BACKTRACK navigation pad, located on the back of the smartphone directly behind the home screen, which works like a laptop touch panel, enabling an unobstructed view of the screen as you scroll through the web, texts, e-mails and news feeds.

Incorporating the Android operating system, Motorola CHARM integrates all Google's powerful applications and services, including Gmail, Google Search and Google Maps, as well as access to over 70,000 fun and useful applications via Android Market.

"We're very excited to bring a stylish new social smartphone to Canadians," said Rick Gadd, Vice President and Sales General Manager, Mobile Devices, Motorola Canada. "With Motorola's enhanced MOTOBLUR service, it's easier than ever before to manage and customize your relationships on your handset."

"At TELUS we believe that each smartphone user is unique. They want a device that will provide an individual experience to connect with the people they want, the way they want, on a network that will follow them wherever they go in Canada," said David Fuller, Chief Marketing Officer, TELUS Customer Solutions. "The Motorola CHARM delivers this in a big way making this device a powerful addition to TELUS' back-to-school smartphone line-up, available on Canada's fastest* mobile network."

Cut through the Clutter with MOTOBLUR

Social gurus, whether they're headed back to class or back to work will love MOTOBLUR's life-simplifying capabilities as much as they'll like CHARM's sleek, pocketable design. MOTOBLUR syncs contacts, posts, messages, photos and much more in easy to manage streams - from sources such as Facebook, MySpace, Twitter, Gmail, work and personal e-mail. These streams appear as live widgets on the home screen, putting everything in one place for immediate reply and accessible in just one tap, without logins or multiple applications to open.

  • Happenings Widget: View social site updates in one spot with the live Happenings widget. Every friend feed, status update, wall post, bulletin and photo upload is automatically delivered and ready for immediate reply - right from the home screen
  • Messages Widget: Organizes messages from Facebook, MySpace and Twitter along with emails and texts and streams them to the live Messages widget for immediate reply - right from the home screen

Now, MOTOBLUR allows for even greater customization, providing users more options to follow who and what really matters, including:

  • More Home Screen Customization - Move and resize pre-loaded home screen widgets to personalize up to seven home screen panels for an even more custom experience
  • Battery Manager - Manage your phone's battery consumption by selecting different power modes to conserve battery
  • Data Usage Management - MOTOBLUR's new Data Management widget allows users to monitor and adjust data usage right from the home screen, for daily peace of mind
  • Contact Quick Action - Use this widget for contacts you are frequently in touch with. Simply start a call or text with one tap

MOTOBLUR users also enjoy the convenience and peace of mind of knowing lost devices can be located from a secure site and remotely wiped if necessary. In addition, one user name and password brings back contacts, messages and connectivity to previously configured networks and e-mail providers.

Motorola CHARM also includes:

  • Pinch to zoom functionality and two-finger swipe to easily surf the web and sort through photos
  • Capture sharp photos with a 3MP camera and KODAK PERFECT TOUCH technology for better, brighter pictures
  • One-touch social media uploads to Facebook, MySpace, Picasa and PhotoBucket
  • CrystalTalk PLUS for enhanced audio and call quality with a second microphone for increased voice quality while filtering out background noise
  • Corporate email pushed immediately to the device for instant inbox updates, as well as Corporate Directory Lookup

Top of Page

New online resource for CKD patients

Before today, millions of Canadians living with chronic kidney disease (CKD) did not have a strong online advocacy presence. Improving Patient Advocacy in Chronic Kidney Disease (ImPACKD) and The Kidney Foundation of Canada are now joining forces to provide an effective resource. Together, they are launching www.impackd.ca, a microsite of www.kidney.ca that is specifically designed for Canadians affected by chronic kidney disease (CKD).

"ImPACKD is dedicated to helping CKD patients and their families take an active role in bringing about positive change by using their first-hand knowledge of the daily challenges and frustrations caused by CKD," explains Carroll Thorowsky, an Executive member of ImPACKD and CKD caregiver. "With the web platform support and charitable sector expertise of The Kidney Foundation, we are providing a vehicle for the CKD community affected by kidney disease to communicate with each other as well as health care professionals and government. Our goal is to improve access to the care and services we - as CKD patients and caregivers - most need."

The Kidney Foundation of Canada supports ImPACKD's goal of empowering CKD patients and their caregivers. "We are pleased to be collaborating with ImPACKD to share resources, support and information that can help improve the lives of people affected by kidney disease," says Paul Shay, National Executive Director of The Kidney Foundation of Canada.

With a vast provincial disparity in the way CKD patients are treated, cared for and monitored, ImPACKD first came together in November 2009 with the initial goal of advocating for equal access to optimal care for Canadians affected by chronic kidney disease. Since that time, ImPACKD has expanded its areas of focus to include proactive screening for patients at risk of developing kidney disease and increased dietary assistance for CKD patients through additional listings on nutritional labels.

"There are issues surrounding kidney disease that are not currently being actively addressed, but the development of ImPACKD.ca hosted on The Kidney Foundation of Canada's website will provide the forum needed by the CKD community to voice its concerns and raise the much needed public awareness around these issues," says Marie-Eve Chainey, an Executive member of ImPACKD, a CKD patient, and volunteer with The Kidney Foundation's Peer Support Program.

ImPACKD encourages patients to take responsibility for their health by learning about health risks, treatment options, the right questions to ask and the importance of reporting any adverse events they experience.

To find out more about ImPACKD, visit or www.kidney.ca/advocacy. Top of Page

Medigas launched Medigas Express website

Obstructive sleep apnea (OSA) is estimated to occur in 1 of 20 adults, and in twice as many men as women. OSA, a condition in which breathing stops for periods of time during sleep, is caused by a collapse of the upper airway resulting in a block to the flow of air into and out of the lungs.

OSA is diagnosed by a sleep study test (polysomnography), usually done at night using electronic equipment that records sleeping brain activity, monitors breathing and how well the body rests. Once diagnosed, a physician writes a prescription for Continuous Positive Airway Pressure (CPAP), the most common form of treatment of OSA. Through a small airflow generating machine, pressurized air is delivered to the nose or face through a mask-like interface to act as a splint to keep the upper airway open.

Local company Medigas, the home healthcare division of Praxair Canada Inc., has been providing physicians and their patients with home oxygen therapy, sleep therapy and home medical equipment for over 40 years.

Today, with the recent launch of Medigas Express (www.medigascpap.com), it is easier than ever for sleep therapy customers to purchase replacement CPAP masks and related supplies. The bilingual (French/English), easy to navigate site features a wide range of products, detailed product descriptions, and a registration feature that simplifies re-ordering.

"Since CPAP therapy came to Canada, our growing chain of retail locations have been a great resource for thousands of sleep apnea suffers to purchase CPAP supplies," said Jan Forrest, National Marketing Manager for Medigas. "With the recent launch of Medigas Express, those who have been diagnosed with OSA are now just a few clicks of a mouse away from getting a better night's sleep." Top of Page

KB Media out-of-home goes digital

KB Media of Toronto (www.kb-media.ca) – the exclusive distributor of Mirror Image products in Canada – is pleased to announce its launch into the digital realm with the addition of 500 out-of-home advertising placements throughout KB’s extensive network of locations across Ontario and British Columbia.  The first installation of digital mirrors will be at the tony private social club, The Spoke in downtown Toronto.

KB’s current portfolio of venues includes high traffic locations such as resto-bars, foodservice outlets, retail outlets, campuses, sports venues and sports clubs, numbering nearly 500 ad faces.  Recent venue acquisitions for Mirror Image products include local institutions such as The Miller Tavern and Gretzky’s as well as select GTA franchises such as Boston Pizza, Applebees and Wild Wing, among others.  KB Media is growing its network nationally and has new captive locations joining on a daily basis; with the foray into the digital space, it will now number approximately 1,000 ad faces nationally.

“Both venue and advertising response to the products has been tremendous to date, and with our digital network launching ahead of schedule, we anticipate even higher levels of excitement for this new medium,” commented David Brisson, president, KB Media.  “We’re excited to offer advertisers a unique way to target their audiences in both a compelling and effective manner,” Brisson added.

Mirror in the bathroom, mirror mirror mirror

Recently, brand strategy consultants Millward Brown Optimor conducted a consumer effectiveness study of the Mirror Image products.  Mirror units featuring advertisements of two brands were placed in washrooms of a major US sports stadium, whereas other brand ads were found throughout the stadium. 

Intercept interviews revealed that the brands advertised in KB Media Mirror Image products outperformed any other advertisement or branding in the building when it came to first mention by unaided recall.  In addition, total spontaneous recall for Mirror Image advertisements was two to three times higher than for other advertisements.

About KB Media

KB Media is a new media agency known for delivering ideas, products and results to its partners, advertisers and consumers.  Working in a climate of collaboration and creativity, the agency’s partnerships drive sales, build brand image and grow businesses. To learn more about KB Media, visit www.kb-media.ca. Top of Page

The Future of Media event coming to Toronto

DigitalJournal.com is proud to announce it will host a must-see panel discussion on Sept. 8 featuring some of the most influential leaders in Canadian media and business.

Dubbed The Future of Media, the event starts as a live panel discussion that will explore how media organizations are adapting to the Web, how social media has influenced journalism, and what the future holds for media professionals. The event ends with an interactive Q&A with audience members and users on Twitter and Facebook.

This highly anticipated event will take place Wednesday, September 8 at the Drake Hotel Underground ( 1150 Queen Street West) at 8 p.m. Doors open at 7:30 p.m. and admission is free. Seating is limited and will be on a first-come, first-serve basis and guests are advised to arrive early because demand is so high.

The Future of Media panel includes a diverse lineup of industry leaders: Jordan Banks, Managing Director of Facebook Canada; Anjali Kapoor, Managing Editor of the Globe and Mail Digital; David Skok, Senior Producer of Online Content for Global News; Kunal Gupta, CEO of Polar Mobile; and Mark Evans, a digital marketing and social media strategist and co-founder of the MESH conference. The Future of Media will be moderated by DigitalJournal.com.

Panelists will address how social and digital media are changing traditional journalism; why social services such as Facebook are increasingly being regarded as a discovery point for news; how real-time information is changing mainstream media and the role of mobile devices; and how changing media consumption habits offer a glimpse into the future of media.

"The Future of Media conference is emerging as a focal point in the discussion of how digital media continues to grow and evolve in response to new technology and consumer demand," said Steve Macfarlane, Vice President of Sales and Business Development at Suite 66, Canada's largest independent online advertising sales organization. "It's a wonderful opportunity to join this discussion, hear the issues and opportunities and meet the people shaping the future of Canada's media."

The Future of Media event is sponsored by Queensway Audi, Toronto's No. 1 Audi dealer; Suite 66, Canada's largest independent online advertising sales organization; Dell Canada; Rogers Wireless; Flip Video; Palm; and CNW Group, Canada's leading newswire provider.

At The Future of Media event, sponsors are providing many high-end gadgets and tech toys as raffle prizes to attendees. The prizes include: a 32GB Apple iPad with Wi-Fi + 3G (3G data plan sold separately) courtesy of Suite 66; a Dell Studio 15 notebook with artist lid courtesy of Dell Canada; 5 Flip Ultra HD camcorders courtesy of Flip Video; a Samsung Galaxy S Captivate smartphone courtesy of Rogers Wireless; and a Palm Pre smartphone with Touchstone Charging Dock courtesy of Palm.

About DigitalJournal.com:

DigitalJournal.com is a global digital media company and online news outlet read by millions of people. Headquartered in Toronto, DigitalJournal.com covers breaking news from around the world and is a recognized leader in social news with 25,000 reporters in 175 countries around the world. DigitalJournal.com also consults news organizations on how to empower their audience to acquire content, drive revenue and increase engagement from digital media properties.

About The Future of Media:

DigitalJournal.com started its annual Future of Media event in 2009 to bring media executives, entrepreneurs, developers and journalists into one place to talk about changes in the media landscape. As the only free event of its kind, it's widely talked about and widely attended by the who's who in Canadian media and business. Top of Page

XM Canada adds Android app to expand mobile roster

XM Canada, the country's leading audio entertainment company, announced the availability of a new application for Android powered devices. This application will allow Canadians even more ways to access XM unique and premium quality digital audio entertainment and content. This news follows closely on the heels of similar announcements on the mobile front for the company demonstrating a continued commitment to meet consumer demand for mobile entertainment.

Earlier this year, IDC predicted Android to be the fastest growing wireless operating system until the year 2013, when the software will be the second most used smartphone operating system throughout the world.

"This new Android application broadens the ability to take XM with you anywhere you go," said Janet Gillespie, Marketing Vice-President, XM Canada. "Whether you are using an Android or Blackberry smartphone, iPhone, iPod touch or iPad, XM Canada provides seamless content delivery across multiple platforms - in your car, in your home, on your computer and in your hand or pocket."

The XM Canada Android application offers users an easy way to select favourite XM stations on-the-go turning mobile devices into one-stop entertainment and information devices. By downloading the free App to compatible models, users will enjoy 100 channels of the best commercial-free music, plus sports, comedy, news and entertainment.

To download the App, consumers can log on to www.xmradio.ca/android and can also sign-up for a free 14-day online trial of XM online+ to preview XM's programming.

XM online+
XM online+ is available for $7.99 a month or only $2.99 a month when bundled with an XM Canada subscription and provides access to:

  • Over 100 channels of commercial-free music plus news, sports, talk and comedy channels;
  • XM's unparalleled programming from any computer in high-quality audio (128 Kbps);
  • Online web player and Applications for a broad range of mobile devices including iPhone, iPod touch, Blackberry, iPad and now Android;
  • Discover new songs and purchase them direct via iTunes;
  • Listen via 3G or Wi-Fi connection;
  • Share what you're listening to online through Facebook;
  • Browse what's playing on other channels with song name and title display;
  • "Favourites" functionality to save channels for fast, easy access.

For a full list of XM online+ content visit: www.xmradio.ca/online/ and click View Channel Lineup. Top of Page

Text-to-donate helps with flood relief

Rogers Communications today announced the company has donated $50,000 to the Canadian Red Cross to support the organization's efforts in helping victims of the floods in Pakistan.  Rogers also launched a text-to-donate campaign and is encouraging its customers to make a donation to help those affected. All funds raised will support the Red Cross in providing food, clothing and shelter to millions of residents left homeless as a result of the devastating floods.

"Our thoughts are with everyone who is affected by the floods in Pakistan as they face this difficult time. We believe every bit of support will make a difference," said Edward Rogers, Deputy Chairman, Rogers Communications.  "We are committed to connecting our customers with what matters to them and in this case it's providing a forum through which they can directly support our fellow global citizens in Pakistan by donating to the Canadian Red Cross.  100 per cent of the donations raised through the text-to-donate campaign will go to the charity."

"The scale of this disaster is unimaginable," says Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. "We urgently need more support to meet the overwhelming humanitarian needs in Pakistan. Rogers text campaign will make it even easier for Canadians to rapidly turn their compassion into aid, support and hope for flood survivors in Pakistan."

Rogers and Fido customers are encouraged to help those in the affected regions by donating $10.00 to the Canadian Red Cross Pakistan Floods fund by sending the text message HELP to short code 4357 (HELP) starting today.

For more information on ways you can help, please visit www.redcross.ca. Top of Page

Breakthrough online healthcare resource from Posterdocuments

Posterdocuments Inc. is pleased to announce a new website that will provide HealthCare Professionals with access to academic poster material.

Posterdocuments (www.Posterdocuments.com) will provide HealthCare Professionals with the means to a free and convenient way to access academic poster material subsequent to medical symposia and conferences.

www.Posterdocuments.com has launched this new website to enhance the quality of conferencing education through the provision of website access to academic poster material(s) following medical conferences. This will allow further communication of leading research via digital web images of posters that can be studied and referenced following the conference presentation. Podcasting and other options are available.

New medical research findings alter the face of medicine through new understandings. But, until now, this information has been difficult to access when the conference is over. www.Posterdocuments.com allows for the research information and conclusions to be extended beyond conference registrants. The research can be accessed by those that did not attend the conference and disseminated to a wider audience of Healthcare Professionals.

www.Posterdocuments.com also increases the visibility of both the research findings and the respective authors through an enduring web-based tool. Award winning posters are featured through advertising and the addition of podcasts.

www.Posterdocuments.com is hyperlinked to pertinent conference websites. Readers are able to review the latest research and the site also helps to promote future conferences. A variety of search options assist users in selecting relevant posters from the database according to conference, poster or subject area.

Currently posters that are accessible at www.Posterdocuments.com include those from the Canadian Pain Society, The Society of Obstetricians and Gynaecologists of Canada, The Canadian Nephrology Society, and The Canadian Association for Pathologists with plans for additional medical societies/associations in the fall of 2010.

"This site elevates posters to a whole new level. It is organized in a way that is easily accessible and you can read the posters anywhere, anytime. And podcasts too!" Walter Rosser (2010 recipient of the Order of Canada) MD, CCFP FCFP, MRCGP (UK)

"Posterdocuments will be of huge potential interest to clinicians, researchers, students and healthcare professionals at large, by providing convenient access to cutting edge research that is not easily available anywhere else." said Roman Jovey, Past President of The Canadian Pain Society "It will allow authors wider dissemination for their research long after the clinical meeting is finished. I look forward to future collaboration and new opportunities that will be provided as www.posterdocuments grows and expands."

"This is fantastic. I attend many research and CME meetings and this is the first time I can access posters on-line after a meeting, or from a meeting I could not attend. It will clearly facilitate and increase communication of yet to be published material between researchers and educators." Fred Tudiver, MD, CCFP, FCFP, FAAFP. Director, International Centre for Evidence-Based Medicine.

"We are very excited to be able to offer a unique site to access medical research," Ian Burgham of Posterdocuments Inc. "There is so much cutting edge research being presented at the various medical conferences but nowhere to access it once the meeting is done, so we look forward to providing this information to Healthcare Professionals. In some cases information, provided in a more accessible way to a wider audience, will impact clinical practice, outlook and competence and ultimately could affect better patient outcomes."

Posterdocuments currently works to provide consultation services to medical agencies, medical societies and associations of specialists and general healthcare providers as well as pharmaceutical companies, device companies, and academic institutions by offering expertise in medical marketing, medical education, conferencing and professional development.