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Vol 1, #23, August 18, 2009 |
Gain insight into where display ads are viewed online and by whom with comScore's breakthrough new service
comScore, Inc. is bringing their Ad Metrix service to Canada. This breakthrough service in digital media campaign planning and buying will provide comprehensive insights into where display ads are viewed online and the demographic composition of the audiences reached...
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Ad Metrix allows users to identify what
ads are being viewed where and by whom.
Ads, website offer consumer experience
Malibu, the number one selling Caribbean Rum in the world has launched its newest global advertising campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade. The new Radio...
Read MorePopular site to buy FriendFeed web service
Facebook is buying FriendFeed, a web service that gives users a view of what their friends are doing on all sorts of social media sites, including Facebook’s rivals. FriendFeed co-founder Bret Taylor said the two...
Read More Twitter campaign raises over $10k in two weeks
In an extraordinary example of the power of self-organizing online groups, the Toronto technology, digital marketing and social media communities have come together once again through their Twitter streams to create what looks set to be one of the biggest and most exciting summer gatherings of 2009. hoHOTo, a party in support of Toronto's Daily Bread Food Bank, takes place today in downtown Toronto. More than 300 people have signed up to attend so far...
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Lead generation goal of new 'Open Campaign'
Webtrends has introduced the Webtrends Open Campaign, a transparent look at digital marketing today through the execution of an integrated multi-touch campaign. The program aims to enhance the open exchange of information, ideas and numbers, to serve as an example of a digital marketing campaign, for those who work alongside marketers.
The Webtrends Open Campaign goes behind its own scenes to show how individual elements...
Read MoreBud Light Lime rewards its Canadian fans
Brand delivers free music to followers
Bud Light Lime, which was introduced to Canada earlier this year amidst a storm of social media, is rewarding its Canadian...
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Facebook hits deadline to comply with privacy law
IAB Canada launches new video access service
Travel environment delivers better clicks
New advertising record for .tel domains
New advanced tool for online publishers
WIND Mobile changing Canadian wireless scene
New website, branding for Balgord Software
ThinData adds new GM to roster of talent
Internet test helps find those with lost disorder
CMA offering Promotions Certificate program
Upcoming events