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Vol 1, #21, August 4, 2009 |
RF Planner aims to make internet advertising more accountable
On Friday Microsoft and comScore announced that they will partner up to offer brand advertisers a digital media planning technology that will allow them to measure and track the effectiveness of their online campaigns. The new Reach and Frequency Planner (RF Planner) will use Microsoft’s ad serving data combined with demographic information...
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RF Planner will measure reach, frequency and audience composition at the ad placement level.
Click! readers vote on Microsoft, Yahoo deal
In a poll conducted on Friday, only 15 per cent of Click! Weekly readers said that the new arrangement between Microsoft and Yahoo influence will influence their decision about where to place their pay-per-click ...
Read MorePayPal releases ecommerce fast facts
On Friday PayPal released their Q2 2009 PayPal Canada Fast Facts based on recent quarterly earnings. The findings offer insight into how Canadians are using ecommerce in general and how they utilize PayPal ...
Read More Service removes barriers to U.S.
MyUS.com announced discounts for Canadian PayPal customers using MyUS.com's package and mail forwarding service, making it easier for Canadians to make online purchases from United States retailers. The service addresses the reluctance among many American merchants to ship internationally, effectively barring Canadians from online shopping in the country “next door”. MyUS.com removes this barrier by providing Canadians with their own U.S. shipping...
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Category shows 29% increase in 2008
The Interactive Advertising Bureau of Canada (IAB) announced last week that Canadian online advertising revenues exceeded budgeted expectations of $1.5 billion, and grew by 29 per cent in 2008 to just over $1.6 billion. Publisher revenue from online advertising in Canada has more than quadrupled over the past five years - building from $364 million in 2004 to the $1.6 billion mark in 2008 -surpassing 2008 radio revenues of $1.55 billion in the process...
Read MoreEntries close this week for Online Marketer awards
Last chance to nominate is this Friday
Click! Weekly is looking for your nominations for the most extraordinary minds in online marketing and you only have four days left to nominate your choice!This inaugural list will recognize the best online marketing professionals in Canada.“This is a hot list that celebrates online marketing leaders and innovators in Canada," says Amy Bostock, Editor of Click! Weekly. “We encourage all industry professionals to nominate colleagues whose creative strategies ... Read More
Teachers get help with internet safety education
Tweetmyride brings social media to fundraising
MyCareerFair.ca revolutionizes recruiting
McAfee says spam, botnets at all time high
Mobile marketing guru joins Searchlinqs
CMA offers online job board promotion
Social web meets self-publishing on new site
HP invites you to express yourself on YouTube
Delvinia launches new projects, adds talent
Site redesign helps pet owners cope with loss
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