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Vol 2, #23, June 8, 2010 |
Canadian mobile ad revenue grows to $11.9M
2008 numbers up 347 percent over 2007 totals
according to IAB report,
with
2009 numbers expected to be up additional 50 percent
In a recent study, t he Interactive Advertising Bureau of Canada revealed that mobile advertising revenues in Canada exceeded budgeted expectations of $5.2 million, and grew by 347% over 2007 numbers, to just over $11.9 million for 2008. For 2009, Canadian Mobile Advertising Revenue...
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Mobile advertising revenue in Canada
is expected to hit $18 million in 2009.
Internet time overtakes television viewing
A significant milestone in the way Canadians access media was passed recently. For the first time ever in Ipsos’ tracking research, the weekly Internet ...
Read MoreCanadians more demanding than ever
We revel in what distinguishes us from the cultural, political and economic behemoth below the 49 th parallel. When it comes to sports, cuisine...
Read More Campaign promotes online profiles
Yellow Pages Group has launched a new B2B campaign in newspapers in Vancouver, Edmonton and Toronto with a four-page free-standing insert (FSI) and a full-page, yellow-clad ad using the tagline “We're being watched”. The campaign leads to a toll-free number and a microsite (getfound.yellowpages.ca) featuring a behind-the-scenes “How it works” video showing Yellow Pages...
Read MoreMicrosoft, ElectionMall.com team up to win
CampaignCloud powers campaigns
ElectionMall.com and Microsoft Corp. havey announced a strategic partnership to provide the one-stop technology shop for running and winning political and issue advocacy campaigns. As part of the relationship, the companies introduced Campaign Cloud, an integrated set of customizable technologies, from online collaboration to robust Web presence. The two companies made the...Read More
Hitwise names Top 10 online shopping sites
Craigslist makes three appearances
Canadians love to shop online and Hitwise has compiled a list of the top search terms for the industry 'Shopping and Classifieds', ranked by Search Clicks for the 12 weeks ending 05/29/2010. Topping the list...Read More
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Open Text expands social media offerings
Sweetspot.ca tests your style IQ
Velti acquires Media Cannon
Amazon.ca launches watch store
Smartphones give auto dealers new lease on life
Online tool released for allergy sufferers
CIBC launches World Cup contest site
Rogers officially launches the next big thing
Yahoo! accelerates social momentum
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