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Vol 1, #9, May 12, 2009 |
Car maker takes radical steps to increase brand awareness in Canada
By Amy Bostock, Editor
Nissan Canada is taking a new approach to launching their newest vehicle, the Cube that is exclusive to the Canadian market. The “Hypercube” social media campaign designed for Nissan by interactive agency Capital C, is a radically different approach for the car maker. 
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The "Hypercube" campaign has Nissan
wetting their feet in the social media world.
RBC Royal Bank sets the standard in 2009
RBC stole the top spot from CIBC in this year’s Forrester ranking of Canadian bank public websites, scoring 74 out of 100 thanks to a complete redesign of the bank’s homepage, deposit and credit....
Read MoreUsing social media to grow your business
Although mass branding remains important, building relationships with your online audience is more effective for ROI, according to Dave Stevens, General Manager, MySpace Canada.....
Read More Hyundaicanada.com favourite site of Canadian buyers
Website contributes to increased sales
Hyundai ranks highest among auto manufacturer websites in satisfying Canadian new-vehicle shoppers, a distinction that translates into increased brand consideration according to the J.D. Power and Associates 2009 Canadian Manufacturer Web Site Evaluation Study released yesterday. The study, which looks at Canadian automotive manufacturer websites from the perspective of shoppers who intend to purchase a new vehicle in the next 12 months, examines how four factors contribute to overall...Read More
Canpages' Street Scene coming soon to iPhones
New search feature first of its kind in Canada
In a David and Goliath story, Canada’s own Canpages has not only beaten global giant Google to the punch with their Street Scene feature and voice recognition iPhone application – both firsts in Canada - but they will soon be releasing the Street Scene app for iPhones as well. While Google Street View will soon be available for many major Canadian cities, Canpages.ca has been offering a similar service for Vancouver, Squamish, and Whistler maps since March 16, 2009. The push to release...Read More
April's top 50 most talked about social brands
Brands with the most active web presence
Twitter dominated the web last month according to the Buzzstudy.com April 2009 Social Radar Top 50 which measures the brands with the most active web presence based on overall online conversation volume. For the second month in a row, tweeters have made this site the hottest brand on the web and April’s numbers show that it built up an additional 10 per cent in chatter. Using Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts, buzzstudy.com... Read More
New measurement standard for digital marketing
Send email when recipients are likely in inbox
Online retailers optimistic about sales, Forrester
Social media platform from Donovan Consulting
MySpace Canada reinvents traditional classifieds
New server adds web-based admin to BlackBerry
iWeb makes top 10 in 2009 Branham300 rankings
Google Friend Connect translates comments
Classic Menu for MS Office 2007 bridges the gap
eBay Closing Vancouver office, 700 jobs lost
Twitter goes wireless with Fido
Events Guide ... and more