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Vol 1, #6, April 21, 2009 |
Offering multi-channel ad packages key to growth strategy
By Amy Bostock, Editor
While many publishers, both print and digital are feeling the crunch of the economic crisis, Reader's Digest Canada has implemented a "recession plan" that has seen the company grow it's brand across multiple channels.
"Reader's Digest Canada is in expansion mode and we're continuing to launch new products," says Yann Paquet, Director of Digital Media....
Read More
OurCanada.ca is ranked #6 in Canada
to visit online
Social media and search rank highest
Want to know where Canadians are spending their online time? According to Alexa, the “web information company”, Canucks are visiting search, social networking and video...
Read MoreInternet ad spend to grow 8.6% in 2009
While global ad spend will decline 6.9 per cent over the course of 2009, internet advertising, which will account for a 12 per cent share of the year’s ad spend, will be the only medium to see growth ....
Read More "Data-driven" solutions key to attracting sales
Websites must be relevant to consumers
A recently released study by Delvinia Interactive shows that a retailer’s online presence needs to enable consumers to do their pre-purchase research online. The study, which compared the online habits of the Net Generation (age 18-30) and Baby Boomers (age 45-65), was commissioned to help businesses understand the digital behaviour and attitudes of Canadian consumers.
What they found was that when it comes to the purchase cycle, bricks and...Read More
Google puts local businesses in the spotlight
New search tools can increase rankings
Google has just announced changes to their search application that will level the playing field for small businesses and franchises. Google search will now recognize a user’s location through their computer IP number and automatically generate local results without having to input a city or location. “Maximizing the Google local business listing is an easy and free way for small businesses to stand out in a search,” says Scott Wilson, an SEO...Read More
Online presence vital to hospitality industry, survey
More people using websites to pick hotels
In a Reuters Synovate survey of 6,300 people across 10 countries, 17 per cent said they mainly use review websites when picking a hotel, underscoring the importance of the internet for the hospitality industry. The global study showed that websites and hi-tech facilities are the top criteria travelers look for when picking a place to stay. Nearly a third of those surveyed said the number one way they assess a hotel is via its website.
“We see how vital an online presence... Read More
Suite101.com most popular Canadian-owned site
Publishing platform saves time and money
New OHA site promotes better public access
Daylight Touch delivers productivity on the go
iPhones a boon to bottom line, Forrester
MySpace Canada brings radio online
Online currency exchange cuts costs
Transparency-in-goverment website launched
McAfee research reveals impact of spam
Integrated tools streamline digital media planning
GlobalTV.com re-launch good for advertisers
Events Guide ... and more