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Vol 2, #8, February 23, 2010 |
The momentum continues at Yellow Pages Group
with two exciting new acquisitions
Yellow Pages Group has acquired RedFlagDeals.com, the largest Canadian aggregator of discounts and coupons on the web and mobile. The company has also purchased the 411.ca brand and domain name, and the acquisition of an equity interest in 411 Local Search Corp...
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Yellow Pages Group has bought up RedFlagDeals.com.
Option makes it easier to run campaigns
Facebook and PayPal has announced a strategic relationship to offer PayPal in key parts of Facebook’s advertising and developer systems. As part of the relationship, advertisers around the world will...
Read MoreFirst-of-its-kind viral challenge launched
The online space is dynamic, fast-paced and viral. Canadians are finally being given the opportunity to have their digital footprint measured and their social status quantified, with the help of a first-of-its-kind...
Read More Click-to-book ratio more than doubles tihs year
In the past year, Club Med North America ( Canada, United States) has seen its web-generated sales jump by 40per cent. Plus its "click to book" ratio (the proportion of Internet users who buy a trip after having clicked on a link in an email) is 2.5 times higher than it used to be. Behind this performance is Pheromone, which has been guiding Club Med in optimizing its relationship marketing for the past year. The agency's implementation of a new customer relation...
Read More Canadian marketers score with social media
Integration is key to successful campaign
This year's Super Bowl provided ample examples of how to successfully integrate a traditional TV media buy with social media to drive online visits that promote consumer interaction. Advertisers that scored big with this strategy included Budweiser, which invited consumers to vote on Facebook for their pick of three possible Super Bowl spots. While much of the attention Budweiser received was related to this campaign, Canadian consumers got their own taste of the brand....Read More
Canada's Magazine Conference website launched
MagNet info, registration now online
The organizers of MagNet: Canada’s Magazine Conference have launched thier 2010 program and registration website. MagNet, taking place June 1-4, 2010 is Canada’s national public policy, professional development and networking conference for magazine professionals. This internationally acclaimed event attracts participants from around the world with its targeted and dynamic programming. Today’s magazine publishers are...Read More
Google Buzz challenged over privacy concerns
Facebook fan pages are effective marketing tools
iseesocial is newest social networking platform
Rogers names Rosetta as direct AOR
Reaching tech-savvy Canadian teens
Cheer on your home country with iPhone app
mediaFORGE lets you accurately track metrics
Integrated audience analytics suite launched
Tagga powers mobile marketing campaigns
Upcoming events